Working with PR companies
With a talent for quickly spotting what will make a story work, I will whip your press releases into shape and bring insight to help you manage your clients’ expectations of press coverage.
I make an enthusiastic contribution to media advisory boards, and have acted as a media consultant on many medical subjects. Among them: MS, pain relief, allergy treatments, breast cancer, chemotherapy side effects, nicotine substitutes, hearing loss, and ADHD.
“I have worked with Karen throughout my 20 plus years PR career and she has consistently provided excellent copywriting that is always creative, succinct, and to brief, with little or no need to amend. Karen always goes the extra mile, bringing fresh ideas to the table; her journalist brain being a valuable asset to us when developing features and headlines across campaigns for our clients such as leading herbal medicine manufacturers, A.Vogel and eye care specialists, The Eye Doctor. Karen is also very personable, a genuinely lovely person, and great fun to work with whilst maintaining professionalism at all times.”
“Karen has worked with ROAD for a long time, both as a journalist and more recently as a media consultant. Her journalistic background and extensive knowledge of the media and experts in the health industry has helped provide ROAD with valuable insights which we’ve been able to use to win pitches! Karen has also helped support ROAD with content planning by providing editorial advice to maximise coverage and results.”